01 Resources
Automation, AI and SEO, written from production
Seven topics, one for each domain we actually operate. Every article starts from work done in production, with its figures and its limits.
Process automation
Process automation means having software run the repetitive tasks that currently travel between your tools: copying an order into the CRM, chasing a client, producing a report. In a small business it usually runs on n8n, an orchestrator you can host yourself.
No article yet
CRM and customer data
A self-hosted CRM is customer relationship software installed on your own server, with no per-seat subscription and no data leaving your infrastructure. For a company of 5 to 50 people it is the main alternative to per-seat SaaS suites.
No article yet
AI agents, RAG and bots
An AI agent is a program that reads a request in plain language, looks the information up in your systems and performs an action. RAG, retrieval-augmented generation, is the technique that makes it answer from your documents rather than from its training memory.
No article yet
SEO and AI visibility
GEO, generative engine optimization, is the work of making a site quotable by ChatGPT, Claude, Perplexity and Google AI Overviews. It does not replace SEO: it sits on top of it, with its own formats (direct answer, sourced facts, llms.txt) and its own measurement.
No article yet
E-commerce
Building or taking over an online store comes down to three structural decisions: the platform, the quality of the product data, and how existing search rankings survive the rebuild. All three get expensive when taken in the wrong order.
No article yet
Self-hosting and data sovereignty
Self-hosting means running on your own server the software you currently rent by the month: CRM, automation, analytics, e-signature. You trade a per-seat subscription for a fixed infrastructure cost and a very real operating workload.
No article yet
AI news
This section comments on artificial intelligence news from a small business point of view: what actually changes in the tools, what is merely an announcement, and what to do about it. Every note separates what is verified from what is not.
No article yet
Latest articles
The first articles are on their way.