05 · Resources
E-commerce, platforms and product data
Building or taking over an online store comes down to three structural decisions: the platform, the quality of the product data, and how existing search rankings survive the rebuild. All three get expensive when taken in the wrong order.
Start with the guide
Shopify or Medusa: which to choose for an SME?Shopify charges a subscription and sometimes a commission; an open source platform like Medusa costs nothing in licence fees but needs a team to develop and run it. Here is how to compare the two over three years, and when each one wins.
2 articles
Practical guide8 min
Google Shopping and marketplaces: preparing your store
Before listing a catalogue on Google Shopping or a marketplace, you need clean product data: identifiers, titles, prices, availability, shipping and returns. What Google Merchant Center asks for, and why it is the same foundation for every channel.
Choose and price6 min
Shopify or Medusa: which to choose for an SME?
Shopify charges a subscription and sometimes a commission; an open source platform like Medusa costs nothing in licence fees but needs a team to develop and run it. Here is how to compare the two over three years, and when each one wins.