Resources
AI, automation and the web, written from production
One topic for each domain we actually operate. Every article starts from work done in production, with its figures and its limits.
The topic guide
Where to start
One entry guide per topic: it sets the frame, the other articles in the topic go deeper.
10 automations for a 50-person company
Ten flows that take copy-and-paste off a team of 20 to 500 people, from the incoming enquiry to the unpaid invoice reminder. For each one: what it prevents, what stays human, and the step where AI helps, when it helps.
Managing listings and mandates in a CRM: the data model
A useful real estate CRM keeps properties, mandates, owners, buyers and their searches in one tool, connected to the listings website. What it should contain, the French legal obligations it helps you meet, the example of a portal we run on Twenty, and its limits.
Integrating AI in business: private and at the right cost
For teams of 20 to 500 people, integrating AI comes down to answering five questions in order: which task, where the data goes, which model, at what price, under what rules. This guide takes them one by one and points to our detailed articles.
AI SEO agency: what it should actually deliver
"AI" has become every SEO agency's sales pitch. Here is what an AI SEO agency should concretely deliver, the questions that expose the others, and why human review remains non-negotiable.
Product descriptions and AI: writing without making anything up
An AI can write hundreds of product descriptions overnight, and slip in a size, a material or a promise nobody has checked. The order of work that avoids this trap, what Google asks of a description, and what must stay in the hands of a reviewer.
Cloud infrastructure: the foundation for all your projects
Before the first project, a cloud infrastructure foundation settles accounts, access, backups and budget once and for all, and every later project inherits it. What it contains, where to put it, what it costs and why running it matters more than installing it.
Static site with Astro: why migrate, without losing your SEO
A static site generated by Astro replaces an ageing WordPress or Drupal without changing a single address: pages in plain HTML served by a CDN, no plugin to patch, and a publishing chain with rollback. What it changes, how the migration goes, and when not to do it.
Vibe coding: AI codes fast, the product stays human
AI has removed real technical barriers, but it has not removed what makes a product. What is true and what is false in "anyone can do anything with computers", with examples in both directions.
YouTube advertising for a B2B company
YouTube is not just for consumer brands: a video shown to people who searched your topics on Google can prepare a B2B sale. The formats, the targeting that matters, what you pay for, and how to judge it on enquiries rather than views.
Translating a website: method and pitfalls to avoid
Translating a website means translating far more than its pages: its tags, forms, emails and error page, at URLs specific to each language. Here are the decisions to make before the first word is translated, and the checks to run before publishing a language.
Marketing automation for SMEs: with or without AI
Emails, social media, SEO in several languages, support, reporting, catalogue: most of an SME's marketing tasks can be automated with simple rules. AI is justified at a few precise steps, and a person reviews whatever commits the brand.
All articles, by topic
No article matches. Try another word or clear the filter.
01 · Automation and bots
Business process automation and bots with n8n
Process automation means having software run the repetitive tasks that currently travel between your tools: copying an order into the CRM, chasing a client, producing a report. In a small business it usually runs on n8n, an orchestrator you can host yourself, and a WhatsApp or Telegram bot often becomes its front door.
Understand7 min
AI voice agents on the phone: what they can do in 2026
A voice agent picks up, understands a spoken request and answers with a synthetic voice, connected to your phone system. What it does well in 2026, what it does badly, the rules to follow, and the place of the people who answer the phone.
Stepping back8 min
Will AI take young people's first jobs?
No disruption is visible across the labour market as a whole, but a signal appears among young people, in the occupations where AI replaces the task. What the studies say, our view, and the real question for an SME: how to train its juniors tomorrow.
Practical guide12 min
Automate customer support: AI sorts, humans review
Incoming tickets and emails read, sorted and prepared by AI, then reviewed by your team when the reply commits the company: how to split the work, what can go out on its own, and why sorting costs a few cents when each step has the right model.
Practical guide6 min
Automating reports: the end of Monday copy-and-paste
The Monday report rebuilt by hand, copying figures from one tool to another, can almost always be automated without AI. What an automatic report should contain, where its figures come from, and the safeguards that stop a wrong report from going out on time.
Practical guide7 min
Automating software without an API: six ways in
Your business software has no API, or keeps it for a more expensive plan? There is usually still a door for automating it: here are the six, from the most solid to the most fragile, with what each one costs in maintenance.
02 · CRM and customer data
Self-hosted CRM and customer data
A self-hosted CRM is customer relationship software installed on your own server, with no per-seat subscription and no data leaving your infrastructure. For a company of 20 to 500 people it is the main alternative to per-seat SaaS suites.
Stepping back8 min
Automated decisions: can AI decide on its own?
An algorithm may be more consistent than a manager in a hurry, but a decision that affects a person's life has to be explainable and open to challenge. The law leans clearly one way: the two positions, our view, and the rule to adopt without waiting for 2027.
Practical guide7 min
Sales follow-ups: automate them, keep the human tone
A forgotten follow-up costs a deal, a robotic one damages the relationship. Let the machine remember and prepare, and the salesperson choose the words and send: the method, the safeguards and the sending rules to know.
Practical guide9 min
Cleaning your CRM data: duplicates, fields and rules
A CRM full of duplicates and empty fields stops being consulted, and every automation or AI plugged into it repeats its errors. The method for a thorough clean-up, then the rules and automatic checks that make it last.
Understand6 min
CRM adoption: why salespeople don't fill it in
When a CRM stays empty, it is almost never ill will: the tool asks salespeople for more than it gives back. The reasons that keep coming up, and what makes a CRM the tool the team opens of its own accord.
Practical guide7 min
CRM and email: syncing without exposing everything
Connecting mailboxes to the CRM makes customer history readable by the whole team, provided you choose what comes in and what each person sees. The settings that decide, role by role, and what email must never replace.
03 · Business AI
Business AI: private and at the right cost
Putting AI to work in a small business means picking, for each task, the cheapest model that does it well, keeping sensitive data in an environment you control, and connecting the model to your documents rather than to its training memory. Cost and confidentiality are decided at design time, not on the invoice.
Practical guide11 min The topic guide
Integrating AI in business: private and at the right cost
For teams of 20 to 500 people, integrating AI comes down to answering five questions in order: which task, where the data goes, which model, at what price, under what rules. This guide takes them one by one and points to our detailed articles.
Understand7 min
Who enforces the AI Act in France? The law is still pending
Adopted by the French Senate on 18 February 2026, the bill naming the AI Act enforcement authorities is still waiting for the National Assembly. Who would supervise what under the Senate text, what already applies without it, and what a business can prepare in the meantime.
Understand6 min
AI reads your browser tabs: what rule for your business?
In mid-October 2026, ChatGPT's Chrome extension learned to read open tabs and act in them, and Apple announced it would tighten disk access on Macs because of AI agents. What a browser assistant really sees, and the simple rule that says, tab by tab, where it belongs.
Understand7 min
AI Office: Europe can now fine general-purpose AI models
Since 2 August 2026, the European Commission can demand documents from providers of general-purpose AI models, evaluate their models and fine them. What these powers change, and what a business that buys AI can ask its provider for.
Understand7 min
AI rules in China: mandatory labels and regulated companions
Since September 2025, China has required a visible label and an invisible mark on AI-generated content; since July 2026, it has regulated AI companions. What the official texts say, how they differ from the AI Act, and what a business that publishes or sells in China should check.
04 · SEO and AI visibility
SEO, GEO and visibility in generative engines
GEO, generative engine optimization, is the work of making a site quotable by ChatGPT, Claude, Perplexity and Google AI Overviews. It does not replace SEO: it sits on top of it, with its own formats (direct answer, sourced facts, llms.txt) and its own measurement.
Choose and price5 min The topic guide
AI SEO agency: what it should actually deliver
"AI" has become every SEO agency's sales pitch. Here is what an AI SEO agency should concretely deliver, the questions that expose the others, and why human review remains non-negotiable.
Understand8 min
AI and copyright: where the court cases stand in 2026
Two rulings in Munich, a first case before the EU Court of Justice, a French bill passed by the Senate and a record settlement in the United States: the state of AI copyright litigation as of 20 October 2026, and what it changes for anyone who publishes or generates content.
Understand7 min
UK and AI: no AI act, no exception for training
In March 2026, the UK government dropped the exception that would have allowed AI training on protected works unless rights holders opted out, without proposing another route. What UK law says in October 2026, what Andy Burnham's arrival has changed, and what it means for a business publishing in English.
Stepping back6 min
AI-generated content: is the web eating itself?
Text generated everywhere, answer engines that read in place of readers, models that learn from their own output. What is proven, what is not, and what a site must do to stay useful.
Stepping back7 min
AI and copyright: should authors be paid?
Plundering works, or learning like a reader? European law and a first German ruling are starting to separate learning from memorising, and a content publisher can already choose to opt out of training.
05 · E-commerce
E-commerce, platforms and product data
Building or taking over an online store comes down to three structural decisions: the platform, the quality of the product data, and how existing search rankings survive the rebuild. All three get expensive when taken in the wrong order.
Practical guide7 min
Abandoned cart: reminders that sell without nagging
Most carts never reach payment, and mostly for reasons the site can fix. How to remind the shoppers who can be reminded, within consent rules, without turning a hesitant customer into an annoyed one.
Practical guide8 min
B2B online store: customer pricing, quotes and reorders
A business buyer wants to see their negotiated prices, reorder in two clicks and pay at 30 days. What a B2B store must be able to do, what Shopify and Medusa offer, and why it frees up salespeople instead of replacing them.
Practical guide6 min
Customer reviews: collect them, show them, use them for SEO
Customer reviews reassure buyers, feed product pages and can appear in Google's results, provided they are requested at the right time, displayed honestly and marked up correctly. What studies, EU rules and Google's documentation say.
Practical guide5 min
Google Shopping: what makes a campaign rise or sink
A Google Shopping campaign is not tuned with keywords: it lives on product data, on price against competitors and on the queries you exclude. The levers that lift it, and the mistakes that sink it without a sound.
Practical guide8 min
Google Shopping and marketplaces: preparing your store
Before listing a catalogue on Google Shopping or a marketplace, you need clean product data: identifiers, titles, prices, availability, shipping and returns. What Google Merchant Center asks for, and why it is the same foundation for every channel.
06 · Infrastructure and cloud
Infrastructure and cloud: hosting, operating, leaving SaaS
A small business's infrastructure is the servers and cloud services its tools run on: CRM, automation, website, analytics, AI. Choosing it means deciding between renting software by the month, running it on a cloud you control, or hosting it yourself, each with a fixed cost and a very real operating workload.
Practical guide13 min The topic guide
Cloud infrastructure: the foundation for all your projects
Before the first project, a cloud infrastructure foundation settles accounts, access, backups and budget once and for all, and every later project inherits it. What it contains, where to put it, what it costs and why running it matters more than installing it.
Understand6 min
Cloud and AI Development Act: tripling data centres
Presented on 3 June 2026, the Cloud and AI Development Act aims to triple European data centre capacity and to create a four-level sovereignty scale for public cloud procurement. What the proposal contains, where negotiations stand, and what still holds when choosing a hosting provider today.
Understand7 min
Data Act: cloud switching charges end in January 2027
From 12 January 2027, a cloud provider can no longer charge for switching providers, and new connected devices already have to give users their data. What the Data Act lets you demand, and what it will not do for you.
Choose and price7 min
Running an AI model on your own servers: the hardware
Running an AI model yourself keeps data in-house, but everything comes down to one resource: memory. How to estimate what a model needs, which cards meet it, and when to rent rather than buy.
Choose and price6 min
Business email: Google, Microsoft or a European host
Email is the tool that opens all the others: every forgotten password is reset by email. Google Workspace, Microsoft 365 or a European host: what you are really choosing, where the data lives, and what gets your emails delivered.
The whole topic : Infrastructure and cloud The related offer
07 · Websites, migration and Astro
Websites, migration and Astro: performance, editing and cost of ownership
A static website is a site whose pages are generated in advance, at publication time, then served as they are by a CDN: no database and no code executed on each visit. With a generator like Astro, it replaces an ageing WordPress or Drupal without changing addresses or content.
Understand8 min The topic guide
Static site with Astro: why migrate, without losing your SEO
A static site generated by Astro replaces an ageing WordPress or Drupal without changing a single address: pages in plain HTML served by a CDN, no plugin to patch, and a publishing chain with rollback. What it changes, how the migration goes, and when not to do it.
Practical guide8 min
301 redirects: the list that saves a migration's traffic
A migration loses traffic through its URLs, not its design. The 301 redirect list is the document that prevents it: where old URLs come from, the rules that hold, and how to check before and after the switch.
Choose and price6 min
How much does a business website cost in 2026?
A business website is paid for twice: once to build it, then every year. What moves the first price, what inflates the second, and the questions that make two quotes comparable at last.
Practical guide7 min
A business website that generates leads: five blocks
A business website that gets visits but no enquiries rarely lacks design. It lacks one of the five blocks that turn a visit into a contact: the promise, the proof, the offers and prices, the answers to objections, and a contact path that loses nothing.
Choose and price8 min
City or industry pages: when they help, when they hurt
One page per city or per industry can bring qualified enquiries, or make the whole site look like a keyword farm. What Google calls a doorway page, the signs of a useful page, and the order in which to write them.
The whole topic : Websites, migration and Astro The related offer
08 · Web and mobile apps
Building a web and mobile app for a small business
Building an app for a small business today means writing one codebase that runs in the browser, on iPhone and on Android, with React Native and Expo, backed by a service such as Supabase. The first version can be live within weeks, and the store release comes next.
Understand7 min
Cyber Resilience Act: report a flaw within 24 hours
Since 11 September 2026, makers of software or connected devices sold in Europe must report exploited vulnerabilities and severe incidents within 24 hours. Who is covered, what must be reported, and what this obligation brings to a business that commissions or buys applications.
Stepping back8 min
Are AI companions dangerous for teenagers?
An American survey indicates that most teenagers have already talked to an AI companion, but its figures come from a campaigning non-profit and call for caution. The design question, though, is a legitimate one, and Europe has already answered it in part.
Understand7 min
AI in an app: where it really helps
Reading a photo, sorting a request, summarising a file, translating a listing: AI does real work inside an app, as long as it stays in its place. Here is where it helps, where it has no business, and what it costs on every call.
Stepping back7 min
Should schools ban AI or teach it?
An experiment on nearly a thousand high school students shows that a ChatGPT without guardrails helps during the exercises, then leaves lower marks than for students who never had it. A version designed as a tutor largely limits this effect: the debate is about how the tool is designed.
Choose and price6 min
How much an app costs: what makes the price vary
A price range says nothing about your project: what makes an app quote vary is a handful of specific decisions, plus a monthly running cost to be priced separately. Here they are.
09 · Online advertising
Running Google, Microsoft and Meta ads without letting them drift
A Google Ads, Microsoft Ads or Meta campaign pays off when it is measured on real enquiries, not clicks, and adjusted every week: negative keywords, tested ads, budget moved to what converts. Left alone, it spends whatever you give it.
Practical guide6 min
Ad landing page: why the ad is never the only problem
When a campaign disappoints, people rewrite the ad and adjust the budget. Often it is the landing page that loses the visitors: too slow, too vague, or not keeping the promise the ad made.
Practical guide8 min
Testing an ad: how many clicks before you conclude
Two ads, a few days, a gap in click-through rate: a winner is declared, often too early. How many clicks it really takes to decide, why checking every day skews the result, and what a small account can still test.
Understand7 min
Ads in AI answers: what we know about ChatGPT and Google
Google shows ads in its AI Overviews, ChatGPT below its answers, in Europe since late August 2026. What we know about how they work, what an advertiser can control, and what it cannot see yet.
Understand7 min
Advertising and AI: generated copy and visuals, what works
Ad platforms now generate headlines, descriptions and images from your website, and any assistant writes ten variants in a minute. What AI does well in an ad, what still needs a human read, and which images must be disclosed.
Stepping back7 min
AI and disinformation: lying machine or remedy?
One study shows that AI writes more convincing false information than humans do, another that it reduces conspiracy beliefs, but its journal has expressed a reservation. What we can take from them, and what the law requires of those who publish.
10 · Translation and new markets
Translating a website to open new markets
Translating a site for a new market means translating the pages, but also the URLs, meta tags, forms and emails, then declaring each version to search engines with hreflang tags. Reviewed machine translation holds up when the trade vocabulary is fixed first.
Understand8 min
AI subtitles and dubbing: taking your videos abroad
AI makes translated subtitles, and even dubbing, affordable for your demos, tutorials and webinars. What each level brings, what platforms already do, where the machine gets it wrong, and what a real person's voice requires in consent and transparency.
Choose and price7 min
Translating your website with AI: automatic or reviewed?
Having everything reviewed is expensive, and reviewing nothing lets errors through in languages that nobody at your company reads. The split is decided page by page, depending on what each page commits you to.
Practical guide8 min
Brand glossary: keeping translations consistent
The same product called three different things on three pages, and readers wonder whether there are three products. A brand glossary fixes the terms that are not up for debate, before the first translation, whatever the tool or the translator.
Choose and price7 min
DeepL, Google or an LLM: which translates your trade best
Every provider publishes a test it wins, and independent evaluations crown a different winner from one year to the next. For a specialised text, the only reliable answer comes from a trial on your own texts, language by language, judged by someone who reads the language.
Understand7 min
Keywords abroad: redo the research, don't translate it
A translated keyword list gives you dictionary words, not the words customers in another country type. The common word, the volume, the intent and sometimes the search engine all change: the research is redone on the ground, and it guides the translation.
11 · Digital marketing
Digital marketing: SEO, social media and email, with and without AI
Digital marketing for a small business is a set of tasks repeated every week: publishing pages that answer each market’s searches, running social media, writing to customers, answering questions, measuring what pays. Many of them can be automated without AI; AI helps where it saves time without lowering quality.
Practical guide11 min The topic guide
Marketing automation for SMEs: with or without AI
Emails, social media, SEO in several languages, support, reporting, catalogue: most of an SME's marketing tasks can be automated with simple rules. AI is justified at a few precise steps, and a person reviews whatever commits the brand.
Practical guide8 min
AI-written content: review, source, sign
An AI model writes fast, but what goes out in the company's name commits it. Three steps make a generated text publishable: a review that checks facts and promises, a source for every number, and a person who signs.
Understand17 min
AI and digital marketing: what changes for agencies
In three years, AI has automated ad buying, cut the clicks coming from Google and made content production almost free. What this changes for the agency trade, the tools that matter in 2026, and how to build AI into your processes without blowing up your costs.
Practical guide8 min
Automated marketing reporting: track what pays off
A useful marketing report does not copy out figures: every week it says what each channel earned, straight from the tools and unedited. The figures to track, how to connect Analytics, Search Console and your CRM, what AI can comment on, and the data pitfalls to know before you start.
Choose and price7 min
B2B marketing budget: what share of revenue?
2026 surveys put the marketing budget of B2B companies between 7 and 10% of revenue. That benchmark helps you see where you stand, but the right budget is built from the sales you are aiming for and from what each channel actually brought in.