04 · Resources
SEO, GEO and visibility in generative engines
GEO, generative engine optimization, is the work of making a site quotable by ChatGPT, Claude, Perplexity and Google AI Overviews. It does not replace SEO: it sits on top of it, with its own formats (direct answer, sourced facts, llms.txt) and its own measurement.
Start with the guide
AI SEO agency: what it should actually deliver"AI" has become every SEO agency's sales pitch. Here is what an AI SEO agency should concretely deliver, the questions that expose the others, and why human review remains non-negotiable.
20 articles
Understand8 min
AI and copyright: where the court cases stand in 2026
Two rulings in Munich, a first case before the EU Court of Justice, a French bill passed by the Senate and a record settlement in the United States: the state of AI copyright litigation as of 20 October 2026, and what it changes for anyone who publishes or generates content.
Understand7 min
UK and AI: no AI act, no exception for training
In March 2026, the UK government dropped the exception that would have allowed AI training on protected works unless rights holders opted out, without proposing another route. What UK law says in October 2026, what Andy Burnham's arrival has changed, and what it means for a business publishing in English.
Stepping back6 min
AI-generated content: is the web eating itself?
Text generated everywhere, answer engines that read in place of readers, models that learn from their own output. What is proven, what is not, and what a site must do to stay useful.
Stepping back7 min
AI and copyright: should authors be paid?
Plundering works, or learning like a reader? European law and a first German ruling are starting to separate learning from memorising, and a content publisher can already choose to opt out of training.
Understand8 min
Google AI Overviews: what they do to your traffic
Google's generated summaries reduce clicks on some queries, especially questions. What the public data measures, and how to read the effect in your own Search Console before deciding.
Choose and price5 min
Backlinks in 2026: what a link earns, what it costs
Inbound links still carry weight in Google rankings, but not as they did in 2015. What a good link earns a company of 20 to 500 people, what a bad link costs it, and where to put the budget.
Stepping back9 min
Is AI creative? What the experiments say
AI beats the average human on creativity tests, but not the best, and it makes outputs more alike. Why value now lies in the gap from the average.
Practical guide8 min
Measuring your visibility in AI: an honest protocol
No tool gives you a Search Console for assistants. Three readings repeated every month show whether a site is read, cited and visited by ChatGPT, Claude, Perplexity or AI Overviews, and what each measure does not tell you.
Understand7 min
Can Meta train its AI on your website?
Meta's commercial terms that apply from 30 October 2026 let it crawl the websites linked to a business account and use their content to train its products. What was published, what may have changed on 17 October, and what you can check before the date.
Understand4 min
Why Google shows different results in Paris and Dubai
Location, language, device, the context of the query: the same search does not return the same page depending on where it is typed. What this changes for an SEO strategy, and why a "national" ranking tells you almost nothing.
Choose and price3 min
International SEO: when do you need one page per market?
Countries, languages, hreflang, URL structure: a site aimed at several markets has to decide whether it translates, adapts or creates pages specific to each country. The criteria to decide, and the mistakes Google itself describes.
Understand3 min
Local GEO: AI answers change with location
ChatGPT, Gemini, Perplexity, Claude or AI Overviews do not recommend the same providers depending on the language of the question and where it is asked from. Why, and how to track your AI visibility market by market.