Jim · founder of Brain Plus AI
Also in seo and ai visibility

Understand5 min
contentEffort: the Google leak and content that is hard to copy
In the internal Google documents that leaked in 2024, one attribute uses a language model to estimate the effort behind a page. What it really says, what we don't know, and why the real question is: could a competitor rebuild your page in an hour?

Understand3 min
Search Console finally shows searches made with an image
Google Lens, Circle to Search, a photo uploaded to Google: image searches now have their own filter in Search Console. What Google announced on September 24, 2026, and what it changes for your pages.

Understand3 min
AI visibility in Search Console: proving a change worked
Search Console now shows impressions in AI Overviews and AI Mode. A rising curve still proves nothing: only a test with a control group tells you whether your change made the difference.
