04 · Resources
SEO, GEO and visibility in generative engines
21 articles
Understand3 min
Local GEO: AI answers change with location
ChatGPT, Gemini, Perplexity, Claude or AI Overviews do not recommend the same providers depending on the language of the question and where it is asked from. Why, and how to track your AI visibility market by market.
Understand3 min
Tracking Google rankings city by city: method and pitfalls
A national average ranking reassures and misleads. What you measure when you track rankings by city, language and device, how to read the gaps, and the pitfalls that cost a lot for little information.
Understand3 min
Building your SEO strategy where your customers search
Your head office is not your market: a useful SEO strategy starts from the map of your customers: where they are, which language they search in, which queries they use. Method, trade-offs and common mistakes.
Practical guide7 min
How to get cited by ChatGPT and AI search engines
What actually gets a site cited by ChatGPT, Claude or Perplexity: let the bots read it, answer straight away, source every fact, mark up only what is shown. And how to measure it without fooling yourself.
Practical guide6 min
Hreflang and multilingual SEO: the costly mistakes
Hreflang pointing to pages that do not exist, a poorly chosen x-default, 404s in the wrong language, untranslated titles, a language routed but forgotten elsewhere: the mistakes we found on multilingual sites we operate, and how to avoid them.
Understand6 min
llms.txt: what it is really for
The llms.txt file promises to help AI read your site. What the proposal says, what can be verified about real usage, what Google, OpenAI and Anthropic say about it, and why we publish one anyway.
Understand8 min
Programmatic SEO: when it works, when it hurts
Generating thousands of pages from a database can serve your visitors or earn you a scaled content abuse penalty. What makes the difference, seen from a real estate catalogue published in six languages.
Choose and price5 min The topic guide
AI SEO agency: what it should actually deliver
"AI" has become every SEO agency's sales pitch. Here is what an AI SEO agency should concretely deliver, the questions that expose the others, and why human review remains non-negotiable.
Choose and price5 min
SEO agency pricing in 2026: the real numbers
How much does an SEO agency cost in 2026? Published and observed ranges, what moves the bill, the quote traps in the AI era, and the questions to ask before signing.