10 · Resources
Translating a website to open new markets
21 articles
Understand7 min
Translating customer support emails without hiring
Answering every customer in their language does not take one person per language. The support tool translates both ways, canned replies are translated once, and the messages that commit you go through someone who reads the language.
Understand9 min
Translating a contract with AI: where it stops
AI translates a contract, terms of sale or a privacy policy quickly, and helps you understand a text you received. It stops where the text commits you: the binding version, concepts with no equivalent and official documents stay with lawyers and certified translators.
Practical guide7 min
Product pages for export: translate at volume, review wisely
A catalogue of thousands of product pages cannot be translated by hand at a per-page price, and it cannot be published unchecked either. The method: translate fields rather than pages, in batches, with a glossary, and place the review where an error costs.
Understand7 min
Translating software or an app: strings, context, updates
Software or an app is translated as hundreds of short texts taken out of their screen. Without context, without room for longer text and without following each release, even a good translation breaks the interface or falls behind at every update.
Understand8 min
Translation and GDPR: where your translated texts go
Translating a text with an online tool means sending it to a third party. When it contains personal data, the GDPR applies: knowing where the text goes, how long it stays there and whether it trains a model is part of choosing the tool.
Understand7 min
Translation memory: what a company gains from it
A sentence translated once should not be paid for twice. The translation memory makes sure of that at every site update, provided it belongs to you.
Choose and price8 min
Website translation cost: per word, per page, per market
A translation quote is read per word or per page, an API is billed per character, and neither tells you what an open language really costs. Here are the three ways of counting, with public prices, and what to add to know whether a market is worth its translation.
Choose and price7 min
German, Spanish or Italian: which market to open first
Germany buys the most online, Spanish reaches beyond Europe, Italy is less crowded. None of the three wins by default: the right first market is the one where your site already gets demand and where you can ship and answer.
Practical guide9 min
Translating a website: method and pitfalls to avoid
Translating a website means translating far more than its pages: its tags, forms, emails and error page, at URLs specific to each language. Here are the decisions to make before the first word is translated, and the checks to run before publishing a language.