Figures you can trust
Every form, call and sale is tracked and linked to its source. You know what pays before spending more.
AI Growth Foundation
AI Growth Foundation: the audit and compliance of your growth tools
Before investing in advertising, SEO or AI, your tools must measure correctly, comply with the GDPR and talk to each other. We audit what exists, then bring into compliance what is missing: tracking, consent, accounts, data, CRM and the team’s use of AI. You leave with a clean base, whether or not what comes next is done with us.
The market in figures
What public statistics, research and industry studies measure. Each figure links to its source, and when the author sells consulting or AI, we say so.
53.6%
of EU companies that considered AI without adopting it cite legal uncertainty, and 52.7% data protection.
Source: Eurostat, 2025 survey on ICT usage in enterprises, data extracted 14 October 2026
Companies with 10 or more people that considered AI, excluding agriculture, mining and finance (isoc_eb_ai database).
39%
of French small and medium-sized businesses had a cybersecurity incident in the last twelve months, and only 39% use multi-factor authentication.
Source: France Num, 2026 barometer, 28 September 2026
Public programme of the French Directorate General for Enterprise; 9,655 companies with fewer than 250 employees, surveyed from 23 March to 18 April 2026.
92%
of people surveyed in France do not know the laws and rules that apply to AI, and 71% want it regulated.
Source: KPMG, 2025 global study on trust in AI, with the University of Melbourne, 30 April 2025
More than 48,000 people in 47 countries, surveyed from November 2024 to January 2025; French sample size not published. KPMG sells audit, consulting and AI services.
What you gain
Compliant tracking
A GDPR-compliant consent banner, connected to Google’s consent mode: your campaigns keep their measurement in Europe without exposing the company.
Your accounts in your name
Google Ads, Analytics and Search Console belong to you, with traced access. If you change provider, you keep your whole history.
Tools that talk to each other
Your site, your data and your CRM are connected. What comes next starts without patchwork or re-keying.
AI under control
You know which AI tools the team uses, what they cost and what data goes through them, with written rules of use.
A plan for what comes next
The next projects are ranked by impact, with their price. You decide what comes next with full knowledge.
Who it is for
- You want to launch advertising, but you do not know whether your site tracks anything.
- Your Google accounts are in the name of a former provider or an employee who left.
- Your site, your CRM and your data do not talk to each other.
- Your teams use AI tools with no written rule and no idea of what goes through them.
What you receive
- The compatibility and compliance audit: what is ready, what is missing, what each fix costs.
- Google Tag Manager, Google Analytics and Search Console installed and checked.
- A compliant consent banner, connected to Google’s consent mode.
- Conversion tracking: forms, calls and sales.
- Your accounts taken back into your name, with the right access for each person.
- Your data exported in a usable format: file, feed or API.
- Your CRM connected to your site through an API.
- The inventory of the team’s AI tools, their cost and the data that goes through them, with a one-page usage charter.
How it goes
-
Test
The online digital maturity test, in five minutes, then 20 minutes with us to check what is compatible.
-
Audit
We review your tools and give you a firm quote, line by line, before touching anything.
-
Compliance
We install, connect and check each element.
Acceptance
A test conversion followed end to end, from the click to the record in the CRM.
Frequently asked questions
Why not launch advertising straight away?
Because a campaign without tracking spends without learning: Google optimises on false signals, and you do not know what pays. Two weeks to lay the foundation avoid months of misdirected budget.
Do we need a consent banner to measure audience?
Not always. According to the CNIL, the French data protection authority, audience measurement can do without consent if it serves only your own statistics, kept anonymous, with no cross-referencing with other data, no transfer to third parties and no tracking from one site to another. Matomo, which we run on our server, offers a mode designed for these conditions, according to its publisher’s own assessment. This exemption does not cover campaign measurement: to track Google Ads, you need the visitor’s consent, hence the banner.
Our Google accounts are held by a former provider: can you get them back?
Most of the time, yes. Search Console can be taken back without them: since you control the site, you prove to Google that you own it, then remove the old access. For Analytics and Google Ads, only an administrator of the account can grant or remove access: we ask them to make you an administrator, and if they refuse, we open new accounts in your name, without the history left with them.
Why an AI usage charter?
Because the AI Act has made AI literacy within the team an obligation since 2 February 2025, for every company that uses AI. Rewritten in July 2026, the obligation asks for measures that support this literacy, with no specific level to reach. According to the European Commission, no certificate is needed: an internal record of trainings and guidance is enough, and the inventory and the charter are where it starts.
What does the digital maturity test cover?
Fifteen questions on five areas: tracking and compliance, acquisition, CRM, automation and AI. It gives a score out of 100 and the three projects to tackle first. It takes five minutes and commits you to nothing.
What if our site cannot host generated pages?
We add a section built with Astro, on a subdomain or a folder of your domain, without touching the rest of the site. If the whole site holds you back, migrating to a static site is the complete option, costed separately.
What if we have no CRM?
The Foundation does not install one: that is what our CRM offer is for, with Twenty at €4,500. The two can follow on from each other.
Does the Foundation commit us to what comes next?
No. The accounts and the data are yours, and the base works with or without us.
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20-minute diagnostic
Twenty minutes on a call, two or three concrete leads, no strings attached.
We look at your situation, identify what can be automated or improved, and tell you plainly whether we can help.