Paid search

Google Ads and Microsoft Ads audit and takeover

Your campaigns spend, but you do not know what a quote request costs you. We audit your accounts, fix the measurement, cut what spends without returning anything, then raise budgets step by step, only where cost per request holds.

What you gain

Conversions that count right

Only real requests are counted: no more button clicks or tests taken for clients. The platforms finally optimise on the right number.

Less budget wasted

Searches by individuals, students and the curious are blocked. Your budget goes to buyers who ask for a quote.

Campaigns organised by service

Each service has its ads, its keywords and its landing page. You see what each service costs and brings you.

A budget that rises with results

The budget grows on what converts and falls on the rest, every month, always with your approval.

Who it is for

  • You spend on Google Ads or Microsoft Ads without knowing your cost per request.
  • Your agency shows you conversions your sales team never sees.
  • You paused your campaigns, and you want to restart them on clean foundations.

What you receive

  • An audit of your accounts: structure, keywords, actual searches, ads, landing pages and budgets.
  • The real cost per request of each campaign, reconciled with your measurement and your sales.
  • Conversion tracking fixed: only real requests are counted.
  • Irrelevant searches blocked, and the list kept up to date.
  • Campaigns rebuilt by service and by market, with their landing pages.
  • A budget plan tied to cost per request, approved with you.
  • In management: bids, budgets and searches followed, one ad or page tested, and a report every month.

How it goes

  1. Audit

    We read your accounts and your measurement, without changing anything.

  2. Measurement

    Conversions are fixed to count only real requests.

  3. Takeover

    Campaigns rebuilt by service, useless searches blocked.

  4. Management

    Every month, the budget goes to what brings requests.

Frequently asked questions

Google Ads or Microsoft Ads?

Both, depending on your clients. Microsoft Ads reaches searches made on Bing and in Microsoft tools, often at a lower cost. We judge them on the same number, cost per request, also looking at the country and device the clicks come from.

Should we raise the budget right away?

No. We first fix the measurement and what spends without returning anything. The budget only rises afterwards, in steps, on the campaigns whose cost per request holds.

Do the accounts stay in our name?

Yes. We work in your accounts with access you can withdraw at any time, and you keep the whole history.

Rarely just one service. Most of our clients combine several: build your cart and ask for a bundled quote, a set of services gets a better price.

Build a bundled quote

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20-minute diagnostic

Twenty minutes on a call, two or three concrete leads, no strings attached.

We look at your situation, identify what can be automated or improved, and tell you plainly whether we can help.

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