SEO

Failed migration recovery: win back the traffic lost after a domain change or a redesign

Your site changed domain, addresses or structure, and Google no longer finds you as it did. We find every old page, we redirect it to the right new page, and we win back the links other sites made to you.

What you gain

Old pages found again

Every address Google, your clients and other sites knew leads again to the right page, instead of an error.

Links won back

Sites that talked about you often point to dead pages. Their value returns to your site as soon as those pages are redirected.

Google back on track

Sitemap, canonical addresses and Search Console are set right, so that Google carries over what it knew of the old site to the new one.

A migration that does not happen again

You keep the method and the mapping table: the next redesign will not break anything by mistake.

Who it is for

  • Your site changed domain, and traffic from Google has dropped since.
  • A redesign changed the addresses of your pages, and some of your visitors land on errors.
  • Your provider set a single redirect rule, while the structure of the pages changed.

What you receive

  • A list of every known old address: Google, web archives, sites that cite you.
  • A test of each old address, as a visitor sees it today.
  • A page-by-page mapping table, from the old address to the closest new page.
  • The redirect file ready to install on your hosting, and its check once in place.
  • The list of sites still pointing to dead pages, ranked by importance.
  • Sitemap, canonical addresses and Search Console set right.
  • A check one month later: old addresses, errors and indexed pages.

How it goes

  1. Inventory

    We find every old address and test each one.

  2. Mapping

    Each old page finds its new page, approved with you.

  3. Setup

    The redirect file is installed and checked address by address.

  4. Check

    One month later, we measure what Google has taken back.

Frequently asked questions

Is a single redirect rule not enough?

Only if every page keeps exactly the same address after the domain change. As soon as addresses or the structure of the pages change, a single rule sends visitors to pages that no longer exist. A page-by-page mapping is then needed.

Is it too late to recover an old migration?

No, but the longer you wait, the more Google forgets. Links from other sites, however, often stay in place for years: redirecting them wins back their value even long after.

Should we keep the old domain?

Yes. As long as it carries the redirects, it passes on to the new site what Google and other sites knew of the old one. Letting it expire loses that capital for good.

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