E-commerce · Takeover and turnaround

An acquired online store, put back on its feet in a month without sacrificing its SEO

Peluche Kingdom sells plush toys on Shopify. Its new owners handed it to us with an incomplete catalogue, an ageing theme and sales practices to clean up. In a month, the store changed theme, catalogue and languages, and every withdrawn address got its redirect.

peluche-kingdom.com
peluche-kingdom.com home page: banner, categories, reassurance strip and best sellers.
FIG. 01 The store’s home page on the Dawn theme, in the logo’s colours.

Peluche Kingdom

Key figures

481

product pages enriched and proofread

6,140 attributes filled in (sizes, materials, ages)

6

languages

Three at takeover, three added in August 2026

516

redirects verified

Checked one by one under real conditions

98.3%

of offers approved by Google Merchant

Catalogue shown in 100 countries instead of France alone

Operational figures taken from the project's own tools. We publish no sales or traffic figures without their owner's consent.

The starting point

At takeover, the store ran on a 2021 theme, with a two-item menu, broken automatic collections and product pages without reliable sizes or materials. “Only N left in stock” and “N people are viewing” counters showed random numbers.

Everything had to be brought up to standard without losing the traffic earned over several years, and without stopping sales.

What we did

A catalogue you can filter

Every product was audited. References with no future were archived by crossing sales with Search Console, the others got sizes, materials and ages in structured fields, then descriptions rewritten by AI and proofread. Regulatory wording is still written by a human.

A new theme, released without risk

Navigation by department, mega menu, big-retailer filters on mobile. Every release goes through an unpublished copy, a comparison and a rollback point.

SEO protected

A redirect set up before each removal, tags redone in every language, translated addresses and buying guides linked to the product pages.

Three more languages

German, Danish and Swedish, including navigation, product pages and image alt text.

An honest store

Fake urgency counters, inaccurate delivery promises, an unsourced claim and forgotten discount codes: all removed. Trust is also earned by what you take away.

A team alerted at the right time

Orders, refunds and late deliveries reach team channels, an assistant answers order-tracking questions, abandoned carts get a two-email follow-up.

In pictures

peluche-kingdom.com
Blog article about the horse, translated into Spanish.
FIG. 02 A blog article in Spanish: every article exists in French, Spanish and English.
Product page of a sloth plush on a phone: breadcrumb, gallery and price.
FIG. 03 A product page on a phone.

What it changes

  • A customer finds their plush toy by size, material and age, in their own language.
  • The store can grow: new supplier ranges are imported by script, simulated first, with rollback.
  • The catalogue is shown through Google Merchant in 100 countries.
  • Order tracking, follow-ups and alerts no longer take anyone’s time.

Timeline

  1. 22 July 2026

    Audit of product data, licences and SEO

  2. 27 and 28 July 2026

    Catalogue sorted, structured fields, descriptions rewritten, translations

  3. 29 July 2026

    New theme live, fake counters removed

  4. August 2026

    Navigation rebuilt, three languages added, Google Merchant opened to 100 countries, automations

Under the hood

  • Shopify
  • Dawn
  • API Shopify
  • Gemini
  • n8n
  • Shopify Flow
  • Google Merchant
  • Search Console
  • Crisp
  • Claude Code

The offers this project proves

Other case studies

Real estate · Portal, CRM and automations

Palmora Property

Read the case study

App · Web, iOS and Android

Challenge Us

Read the case study

See all case studies

A similar project?

We start by checking together that it is the right workstream, and what it would change for you.

Let's talk
WhatsApp