A production pipeline
Topics are spotted, written and adapted into each language, filed in their section and published on WordPress with no manual step for each article.
Media · Automated content production
A video-game media site in five languages, written by an automated pipeline: more than 51,000 articles on WordPress
Players For Life covers video-game, film and esports news in English, French, German, Spanish and Swedish. An automated production pipeline writes, files and publishes on WordPress, under the bylines of 25 writer personas: one team per language.
Players For Life
Key figures
51,841
articles published in five languages
Counted on the website on 12 October 2026
4,593
articles published in March 2026
One article every 10 minutes on average
25
writer personas
Four to six bylines per language
Operational figures taken from the project's own tools. We publish no sales or traffic figures without their owner's consent.
The starting point
A news site lives on volume and regularity. By hand, keeping up several articles a day across nine sections takes a whole newsroom, and it would take one per language.
What we did
One team of personas per language
Each language has its own bylines, with local names: six in English, four in French, five in German, Spanish and Swedish. They are not journalists but personas the pipeline brings to life, and they give the site a local face in every market.
A steady pace
Publishing is spread over the day at fixed intervals, so the site stays alive at any hour.
What it changes
- A publishing volume out of reach for a small team, at a reduced writing cost.
- Five markets served in their own language, with local bylines, without hiring five newsrooms.
Timeline
June 2023
First articles, in English
July 2023
Four more languages: French, German, Spanish, Swedish
March 2026
Highest pace: 4,593 articles in the month
August 2026
Publishing paused
Under the hood
- WordPress
- WPML
- n8n
- API WordPress
- Claude
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