Market · Competitors

See where your competitors win their customers on Google

We map the searches where each competitor is visible, the pages that bring them the most and the gaps they leave, to decide where you have a place to take.

Market study

Search market study: measure demand before you invest

€1,900

excl. VAT · fixed fee, one market and two languages; additional market on quote

2 weeks

See the offer

What it allows

We compare your site with those that take your customers: shared searches, searches where they are alone, pages that bring them the most visits, trend over the year. You get a list of places to take, ranked by effort.

Why it matters

Your real competitors are not always the ones you think

On Google, a comparison site or a media outlet can take more customers from you than the company across the street. The data reveals them.

Their successes are evidence

A page that brings them visits proves that demand exists. It is a less risky lead than an idea from scratch.

Their gaps are your shortcuts

A search nobody answers well is won faster than a contested place.

When to use it

  • A competitor is overtaking you and you want to understand how.
  • You are entering a market where you do not yet know the online players.
  • You are preparing a content or ad budget and want to place it in the right spot.
  • You are redoing your site and want to know which pages your competitors have and you do not.

What we offer you

  1. Competitor list

    The ones you name, plus those the data reveals on your searches.

  2. Comparison

    Shared searches, exclusive searches, strong pages and trend over the year.

  3. Places to take

    The searches where a good page is enough, ranked by effort and value.

  4. Action plan

    What we create, what we improve and what we leave to others.

The offers that use it

Frequently asked questions

Will my competitors know they are being analysed?

No. The data comes from Google’s public results, without any visit to their site.

How many competitors do you analyse?

Usually three to five per market: beyond that, the places to take repeat themselves.

Our other capabilities

Rankings · Google

Your real Google rankings, keyword by keyword, city by city and language by language.

Visibility · AI answers

What ChatGPT, Gemini, Perplexity and Google’s AI answers say about you, or about your competitors.

Demand · Keywords

What your customers really type, how many times a month, in every country and every language.

Authority · Links

Who links to you and to your competitors, which links matter, and where to get good ones.

Technical · Site

What stops Google and AI from reading your site: slow pages, errors, duplicates, badly declared languages.

Search market study: measure demand before you invest

We first check in 20 minutes what your customers search for, and which capability to start with.

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