Advertising · Ads and Shopping

Pay for ads where they sell, at the right price, in every country

Before spending, we measure the cost of each search, your competitors’ ads and, for a shop, the prices shown in Google Shopping, market by market.

Google Ads

Programmatic Google Ads: campaigns that follow your catalogue

€2,900

excl. VAT · set-up; management at €900/month minimum, then 10% of the ad budget

2 to 3 weeks

See the offer

What it allows

You know, before launching a campaign, how much each search costs in each country, who advertises on it and with which message. For a shop, you see at what price your products are sold elsewhere. Campaigns are built from your catalogue, not by hand.

Why it matters

The same click does not cost the same everywhere

A search can cost several times more in one country than in another. Budget goes where it pays off.

Price is compared at a glance

In Google Shopping, the buyer sees your price next to the others. Knowing it avoids paying for clicks lost in advance.

Ads and organic search answer each other

Where you already rank first without paying, ad spend can often go down. Both are steered together.

When to use it

  • You spend on Google Ads without knowing which searches really pay off.
  • You have a large catalogue, or one that changes often.
  • You sell online in several countries.
  • You want to know what a market would cost before entering it.

What we offer you

  1. Cost measurement

    The cost per click and competition of your searches, country by country.

  2. Competitor watch

    The ads and, for a shop, the prices shown by your competitors.

  3. Campaigns from the catalogue

    Campaigns generated from your products or properties, updated when the catalogue changes.

  4. Steering

    Every month, budget moved towards what sells, and cut where organic search is enough.

The offers that use it

Frequently asked questions

Why not use only Google’s own tools?

They show your campaigns, not your competitors or their prices. We keep them, and market data completes them.

Does it suit a small budget?

Yes, to measure a market before entering it. Campaigns from the catalogue make sense from several hundred products or properties.

Our other capabilities

Rankings · Google

Your real Google rankings, keyword by keyword, city by city and language by language.

Visibility · AI answers

What ChatGPT, Gemini, Perplexity and Google’s AI answers say about you, or about your competitors.

Demand · Keywords

What your customers really type, how many times a month, in every country and every language.

Market · Competitors

Which searches win your competitors customers, with which pages, and what they are missing.

Authority · Links

Who links to you and to your competitors, which links matter, and where to get good ones.

Technical · Site

What stops Google and AI from reading your site: slow pages, errors, duplicates, badly declared languages.

Programmatic Google Ads: campaigns that follow your catalogue

We first check in 20 minutes what your customers search for, and which capability to start with.

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