A decision based on figures
The size of demand, its trend over two years and its seasonality, measured on real searches.
Market study
Search market study: measure demand before you invest
Before launching an offer, opening a country or rebuilding your site, you know how many people search for what you sell, how they phrase it, what a click costs and who already holds the ground. Tens of thousands of searches are analysed in bulk, in every language, place and topic of your offer.
What you gain
Your customers’ words
You know how your customers describe their need, on Google as in AI tools. Your offer and your site speak their language.
The ground already taken
Who ranks on these searches, who buys advertising, and where there is still room to take.
A costed acquisition budget
The cost of a click on each search gives you a realistic order of magnitude for launching.
Who it is for
- You are preparing a new offer and want to know whether demand exists.
- You are opening a new country or a new language.
- You are rebuilding your site and want to base its structure on real searches.
What you receive
- The size of demand, its trend and its seasonality.
- The map of searches, grouped by intent.
- The competitors present in SEO and in advertising.
- The cost per click of key searches.
- A summary with our recommendations and the first pages to create.
How it goes
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Scoping
We set with you the market, the language and the question to settle.
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Measurement
We record the searches, their volumes, their costs and the competitors.
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Analysis
We group the searches by intent and identify the room to take.
Hand-over
We present the summary and hand over all the data.
Our method: a system, not one more tool
1. Collect in bulk
Tens of thousands of searches, rankings and AI answers read automatically, for every country, city, language and topic of your services and products.
2. Sort with AI
Several AI models group this data by intent, spot opportunities and filter out noise. What a team would take weeks to read is sorted in a few hours.
3. Decide with an expert
A specialist reads the result, settles the priorities and sets the strategy with you. AI prepares, people decide.
4. Produce and check
Pages, campaigns, replies and reports come out of automated pipelines, checked by sample before publication, then measured every week to adjust course.
Frequently asked questions
Where do search volumes come from?
From Google data and specialised providers, cross-checked against each other. A volume is an order of magnitude, and we present it as such.
Does the study cover AI tools?
Yes: we record how AI tools answer the key questions of your market and which brands they cite.
And after the study?
You keep everything. If you then launch your pages or campaigns with us, we start from this base.
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The llms.txt file promises to help AI read your site. What the proposal says, what can be verified about real usage, what Google, OpenAI and Anthropic say about it, and why we publish one anyway.
20-minute diagnostic
Twenty minutes on a call, two or three concrete leads, no strings attached.
We look at your situation, identify what can be automated or improved, and tell you plainly whether we can help.