Campaigns at volume, organic and paid
From 20 to 300 new ads a month depending on your budget, in the right formats and on brand. Each series tests one precise idea: a message, an audience, a visual.
Social media
Social media at volume: campaigns tested continuously, the budget on what performs
On Facebook, Instagram, LinkedIn, TikTok, Pinterest, Snapchat or X, we create campaigns at volume, organic as well as paid. Each algorithm teaches us which audiences and messages work: A/B tests run continuously and the ad budget goes to what performs best. The higher the budget, the richer the data gathered, and our conclusions also feed your other channels: emails, Google Ads, content.
What you gain
A/B tests that never stop
Messages, visuals and audiences are compared continuously, on your real sales and not on clicks. The budget is reallocated at least every week to what performs best.
Data that serves elsewhere
The messages, visuals and audiences that win on social networks feed your emails, your Google Ads campaigns and your content.
The accounts stay yours
Each ad account is in your name, the budget is paid directly to the platform, and all the history stays yours.
Who it is for
- You spend at least €2,000 a month on social ads without knowing which ones pay back.
- Your ads wear out within a few weeks, for lack of new versions to test.
- You sell B2B and want to reach decision makers on LinkedIn without burning your budget.
What you receive
- The audit of the ad accounts and of sales tracking on each platform.
- An organic publishing calendar, whose best-performing posts become the basis for ads.
- Server-side conversion tracking, to measure despite blockers.
- Audiences: your customers, their lookalikes, your visitors, and job-based targeting on LinkedIn, kept up to date from your CRM.
- From 20 to 300 new ads a month, varied from your visuals and catalogue, reviewed before they run.
- Adjustment of ads, audiences and bids, every week or more often depending on the budget.
- A monthly report shared across all platforms, with what we learned and where to reuse it.
Prerequisites
- An ad account in your name on each target platform, or created with us.
- Sales tracking and cookie consent in place, or set up with us.
- Your visuals, brand guidelines and catalogue, or an export of your products.
How it goes
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Audit
We check the accounts, sales tracking and consent, and set the volume tier with you.
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Creation
The first series of ads are produced and approved with you.
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Launch
They start with a test budget, measured from the first days.
Management
Worn-out ads are replaced, the budget follows what sells, and every month the lessons go to your other channels.
More budget, more data: what changes with your tier
Up to €5,000 of budget a month
1 to 2 platforms, 4 to 8 campaigns, 20 to 40 new ads a month, analysis and adjustment every week.
From €5,000 to €20,000 a month
2 to 3 platforms, 8 to 20 campaigns, 40 to 120 new ads a month, continuous audience testing, adjustment twice a week.
Beyond €20,000 a month
3 to 5 platforms, 20 to 50 campaigns, 120 to 300 new ads a month, adjustment every working day.
The conclusions feed your other channels
Each algorithm reveals different audiences and messages. The more tests, the surer the conclusions: winning messages go into your emails, audiences into Google Ads, and our observations become content ideas.
Frequently asked questions
What is not included?
Moderating and replying to comments, photo and video shoots, and influencer campaigns. We create, test and manage campaigns, at volume.
Which platforms should we choose?
Those where your customers are: LinkedIn to reach decision makers, Facebook and Instagram for a broad audience, TikTok, Pinterest or Snapchat depending on your product. We settle it with you during the audit.
Are the ads made by AI?
Variations are produced with AI from your images, your brand guidelines and your products. Nothing runs without your approval, and your photos remain the basis.
What about X?
X grants access to its advertising API case by case. When it is refused, campaigns there are managed by hand, at the same price.
Can we stop at any time?
Yes, after a first quarter. The accounts and their campaigns stay yours.
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