E-commerce · Takeover and turnaround
An acquired online store, put back on its feet in a month without sacrificing its SEO
Peluche Kingdom sells plush toys on Shopify. We took it over with an incomplete catalogue, an ageing theme and sales practices to clean up. In a month, the store changed theme, catalogue and languages, and every withdrawn address got its redirect.
Key figures
481
product pages enriched and proofread
6,140 attributes filled in (sizes, materials, ages)
6
languages
Three at takeover, three added in August 2026
516
redirects verified
Checked one by one under real conditions
98.3%
of offers approved by Google Merchant
Catalogue shown in 100 countries instead of France alone
Operational figures taken from the project's own tools. We publish no sales or traffic figures without their owner's consent.
The starting point
At takeover, the store ran on a 2021 theme, with a two-item menu, broken automatic collections and product pages without reliable sizes or materials. “Only N left in stock” and “N people are viewing” counters showed random numbers.
Everything had to be brought up to standard without losing the traffic earned over several years, and without stopping sales.
What we did
A catalogue you can filter
Every product was audited. References with no future were archived by crossing sales with Search Console, the others got sizes, materials and ages in structured fields, then descriptions rewritten by AI and proofread. Regulatory wording is still written by a human.
A new theme, released without risk
Navigation by department, mega menu, big-retailer filters on mobile. Every release goes through an unpublished copy, a comparison and a rollback point.
SEO protected
A redirect set up before each removal, tags redone in every language, translated addresses and buying guides linked to the product pages.
Three more languages
German, Danish and Swedish, including navigation, product pages and image alt text.
An honest store
Fake urgency counters, inaccurate delivery promises, an unsourced claim and forgotten discount codes: all removed. Trust is also earned by what you take away.
A team alerted at the right time
Orders, refunds and late deliveries reach team channels, an assistant answers order-tracking questions, abandoned carts get a two-email follow-up.
In pictures
What it changes
- A customer finds their plush toy by size, material and age, in their own language.
- The store can grow: new supplier ranges are imported by script, simulated first, with rollback.
- The catalogue is shown through Google Merchant in 100 countries.
- Order tracking, follow-ups and alerts no longer take anyone’s time.
Timeline
22 July 2026
Audit of product data, licences and SEO
27 and 28 July 2026
Catalogue sorted, structured fields, descriptions rewritten, translations
29 July 2026
New theme live, fake counters removed
August 2026
Navigation rebuilt, three languages added, Google Merchant opened to 100 countries, automations
Under the hood
- Shopify
- Dawn
- API Shopify
- Gemini
- n8n
- Shopify Flow
- Google Merchant
- Search Console
- Crisp
- Claude Code
Limits and next steps
- No before-and-after sales figures yet: the store sells mostly in November and December, and the review will be made on that season.
- Several workstreams are still open: verified reviews, consent banner, supplier compliance documents.